We customize our teams to produce the greatest results for each client, and each portion of client projects. Our extended team members are skilled experts. From MBAs to marketing project managers, event specialists to PR pitching machines – we have the pros that produce impressive outcomes for clients, often exceeding their own goals and expectations.
Results-oriented leadership and the ability to create just the right team recipe from our deep talent pool, positions Type A Development to remain in demand for repeat client business, client retention and new business inquiries.
ALLISON PALESTRINI, PRINCIPAL
Allison’s particular talent lies in her ability to quickly see and reconcile the dichotomies that face organizations every day: between preserving culture and achieving results, between valuing personalized relationships and implementing cost-effective practices, between results-driven goals and a holistic approach. Her strategic thinking, sharp analysis, and easy way with people combine to help identify and solve challenges at both the 30,000-foot and the granular levels. Her approach: act as a mobile executive who understands an organization from the inside out, achieves tangible results quickly, and leaves clients and their brands healthier, savvier, and more sustainable in the long run.
Before founding Type A, Allison spent ten years in the food and lifestyle industry—most recently as Southeast Director for the non-profit Share Our Strength—pairing her passion for the culinary world with her professional acumen to offer frank, straightforward, no-nonsense advice that achieves results. Allison’s knowledge and expertise make her a natural to advise on fundraising, event sponsorship sales, viability studies, and, in every case, connect brands with best-fit audiences and influencers. She holds a B.A. in journalism(public relations) from the University of Georgia, and is a member of Les Dames d’ Escoffier International.
ELIZABETH BAKER, PARTNER
Elizabeth makes big ideas work. She loves to be surrounded by creative minds and ideas, and then drill into the details to form an overarching strategy to achieve stellar results. In the same sense that fundamentals are the building blocks of fun, Elizabeth believes success is built by the details.
She started her career in a small marketing agency, where she mastered the art of being nimble and efficient while delivering top shelf results. From there, she worked under Allison at Share Our Strength where she successfully executed seven annual culinary events throughout the southeast and developed her passion for the culinary industry. Quick on her feet, she found that she thrives in a fast-paced environment where she can anticipate needs and find creative solutions. Most recently, Elizabeth has managed key fine dining accounts for Nestle Waters’ International portfolio in the southeast (S.Pellegrino, Acqua Panna and Perrier).
Elizabeth likes to position herself, and Type A, as a value-added partner rather than the hired help. Through listening and researching, Elizabeth is able to drive results while maximizing budgets without cutting corners.
Elizabeth is a Magna Cum Laude graduate of Western Carolina University. She holds a B.S. in Communications (Public Relations) with a minor in Sport Management.
Amy Crowell excels at helping organizations get from point A to point B as easily as possible and with the most efficient use of their resources. She is superior at weeding through information to arrive at the best steps and processes that achieve the results that organizations want. An experienced problem solver of both day-to-day and big picture challenges, Amy dives into the details to execute plans to move organizations to new strengths and accomplishments.
Amy has more than 20 years of experience in strategic planning, fundraising, financial planning, event management and non-profit management including volunteer and employee engagement. Most recently, Amy worked at Share Our Strength, a national non-profit, as Director of Grassroots Fundraising and Youth Engagement where she built a community of people of all ages to help spread the word and raise funds to end childhood hunger. Prior to Share Our Strength, Amy served as Marketing Director for Fifth Group Restaurants, the highly successful Atlanta restaurant company. She is highly skilled in both business-to-business and business-to-consumer marketing including website design and implementation, e-communications, loyalty programs and both print and social media. She holds a BS in Business from the University of Connecticut, a MBA from Brenau University, is a Certified Fund Raising Executive, Certified Public Accountant and a Board Member of Les Dames d’Escoffier Atlanta Chapter.
With more than ten years of public relations experience, Ashley has the media on speed dial as she has have led account work on dynamic brands including Nike, Legacy Restaurant Partners, Simon Property Group, Broadway Across America, Marriott Hotels, A Social Mess, Georgia Ovarian Cancer Alliance and more.
She is a top notch pro at handling media relations, partnership marketing and event planning on behalf of her clients and offers a proven track record of generating press coverage and creative marketing programs that result in increased exposure and brand awareness.
Throughout her career, she’s learned to work with well-known national brands as well as boutique, local businesses – a valuable asset that has served her well in supporting a variety of clients and finding the most effective way to tell their story to different audiences. Building a strong network of media contacts and community partners, especially in Atlanta and throughout the Southeast, has also been critical to her success in helping clients raise their profile.
Like Allison, she holds a B.A. in Journalism (Public Relations) from the University of Georgia – which is ranked as one of the top two Journalism programs in the country.
Andrea gray harper
As owner of acclaimed Gray Harper – Event Maker in Savannah, Georgia, Andrea Gray works with Type A Dev when her event expertise is a value add for clients. For as long as Andrea can remember she has been an organizer and planner, and planning beautiful weddings has been the icing on the cake for this seasoned creative. Andrea strives to combine beautiful design together with attention to detail so that clients can focus on what’s important, having the best day ever! Her editorial, styling and event work has been featured in on the cover of Savannah Magazine and numerous times in Savannah Weddings Magazine, The Knot and Style Me Pretty. A Southerner at heart, she was born in Atlanta, raised in Miami, and now resides in Savannah with her growing family.
Char brings her “make things happen” persona to the team. As a seasoned stage manager, she prefers to shine behind the curtain by directing performances, high-profile galas, and classy receptions as well as coordinating major events. She likes to be ahead of foreseeable obstacles and address them before her clients and guests know that there is an issue. Her ability to connect with those around her lends itself to a comfortable working environment. Char’s knack for focusing on solutions rather than problems ensures that the final outcome of any project will be a success.
Prior to joining the Type A team, Char handled stage management for Clark Atlanta University’s concerts and pageants before moving into the non-profit world as a Communications Coordinator for the Woodruff Arts Center. She then spent time at the Georgia Dome, working alongside the Falcons and Southeastern Conference coordinating every aspect of stadium operations. Char’s role as Senior Event Coordinator at the Georgia World Congress Center elevated her dedication to managing large-scale events for up to 100,000 people in a 1.4 million square foot facility.
With a mindset of integrity and dedication Char enjoys being a part of a winning team and producing dynamic results each and every time.
Char holds a Bachelor of Arts in Mass Media Arts (Public Relations) from Clark Atlanta University, where she graduated Magna Cum Laude.